From the fast-paced boardrooms of finance and tech to the gritty frontlines of sales and distribution, my journey has shown me one consistent truth: data holds the answers businesses need, yet most lack the time, resources, or expertise to unlock its full potential.

My passion for data analytics began unexpectedly with fantasy football, where I pushed beyond basic spreadsheets into advanced analytics using R, Python, and SQL. This journey taught me that while technical skills matter, asking the right questions is the true differentiator in generating meaningful insights.

Today, I apply this data-driven mindset to everything from business decisions to personal habits and life choices. I founded Nektar Insights with a simple mission: to help businesses of all sizes harness the power of their data without requiring massive internal resources or technical expertise.

What drives me is witnessing the transformation when leaders see their business challenges through the lens of data for the first time – those 'aha moments' that lead to measurable growth and competitive advantage. I'm committed to making sophisticated analytics accessible and actionable for every organization ready to evolve.